Situation

 

• A $20+ B multi-BU high-tech firm was facing foundational changes in industry technology that demanded NPD and Marketing to increasingly be integrated across BUs

• Firm had attempted cross-BU NPD for 12 months without significant success.  They decided to change organizational structure to drive integrated NPD and Marketing

• Client requested reorganization vision, organizational structure options, a reorganization approach, and implementation support for a reorganization that had to be sold quietly at the executive level and implemented quickly

 

Actions Taken

 

• Defined organizational design rules, structure options, and rationale for integrated Corporate Marketing / NPD function
• Orchestrated and created executive “sell packages” on behalf of the CMO
• Provided client a comprehensive approach and work plan for reorganization
• Assessed R&Rs and split the organizations according to design rules
• Evaluated personnel for key executive leadership positions
• Orchestrated the reorganization implementation including all work streams
• Created and managed the HR database
• Defined detailed R&Rs with select groups to get them up and running quickly

 

Results

 

• Client successfully created a Corporate Marketing organization with responsibility for NPD and strategic marketing functions
• Client is now able to manage a large, cross-BU NPD portfolio of projects