Real Innovation - Real Results

13 - New Market Entry Strategy

 

 

Situation

 

    • A $2+ B Service industry leader facing margin pressures and limited growth options in core business
    • New CEO recently right-sized the business, cut costs, and was looking for growth opportunities

 

Actions Taken

 

    • Evaluated four adjacent markets for growth potential, fit with core business, and opportunities to disrupt 
    • Constructed vision and strategy to disrupt one of the two markets by changing the basis of competition.  Identified acquisition targets

 

Results

 

    • Client approved strategy and secured approval from corporate to proceed with several targeted acquisitions