Situation

 

• High-tech company merged Marketing and New Product Development (NPD) organizations
• New VP-Portfolio Management wished to understand current NPD assets, their performance, and major issues to resolve

 

Actions Taken

 

• Defined a customized NPD diagnostic
• Executed the diagnostic: 20 in-person interviews, 25 self-serve questionnaires
• Identified key performance, capability, and practice barriers
• Identified major root causes of cycle time delays, cost-overruns, and failures to meet project objectives

 

Results

 

• Client has addressed top 3 barriers with subsequent boost in performance
• Large reduction in bureaucracy and rework